Abstract
This company is situated in the London area. There are three operating units within a circumference of three miles. The so-called Denby Cross plant is the production unit and concentrates on a comparatively narrow range of cosmetics. The Shenton plant, half a mile away, manufactures the various plastic tubes and containers required by Denby Cross, while the warehouse at Crimford is the materials store and the distribution depot for the finished products. The striking containers are a feature of Diana Cosmetics and the products are designed to appeal to the teenage and ‘less sophisticated’ markets.
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© 1983 Seedtree Ltd
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Chilver, J. (1983). Diana Cosmetics Plc. In: Business Decisions. Palgrave, London. https://doi.org/10.1007/978-1-349-17115-6_18
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DOI: https://doi.org/10.1007/978-1-349-17115-6_18
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-34498-9
Online ISBN: 978-1-349-17115-6
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