Abstract
Previous chapters have been concerned with consumer choice in ways which are directly relevant to commercial marketing research and management as well as to the establishment and progress of a body of scientific knowledge. ‘Consumer behaviour’ is no longer a series of actions executed by buyers: it is an emergent discipline with implications for marketing research, business management, consumer education and protection, home economics and a host of other professions and fields of study. It is too early to draw fast conclusions for each and every implicated field but it is certainly appropriate to indicate broadly the import of the argument which has been pursued as a basis from which consequences for marketing thought and practice may be drawn and assessed.
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Chapter 5
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© 1983 Gordon R. Foxall
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Foxall, G.R. (1983). From Consumer Research to Marketing Management: Conclusions and Implications. In: Consumer Choice. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-17089-0_5
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DOI: https://doi.org/10.1007/978-1-349-17089-0_5
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