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From Consumer Research to Marketing Management: Conclusions and Implications

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Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

Previous chapters have been concerned with consumer choice in ways which are directly relevant to commercial marketing research and management as well as to the establishment and progress of a body of scientific knowledge. ‘Consumer behaviour’ is no longer a series of actions executed by buyers: it is an emergent discipline with implications for marketing research, business management, consumer education and protection, home economics and a host of other professions and fields of study. It is too early to draw fast conclusions for each and every implicated field but it is certainly appropriate to indicate broadly the import of the argument which has been pursued as a basis from which consequences for marketing thought and practice may be drawn and assessed.

Keywords

Consumer Behaviour Consumer Research Consumer Choice Marketing Management Overt Behaviour 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Chapter 5

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Copyright information

© Gordon R. Foxall 1983

Authors and Affiliations

  1. 1.Cranfield School of ManagementUK

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