Forming Judgements of Others
At 9.30 on a bright October morning, Peter Swartz is ushered into an office for an interview. He looks smart in his new suit, immaculate shirt and tie and his highly polished shoes. The research director who comes to greet him is dressed in jeans, a T-shirt and wears his hair long. Unfortunately for Peter, the research director has great confidence in his own ability to size up applicants as they walk through the door. At a glance the research director knows that Peter is too conventional and too materialistically orientated for the vacancy. Peter is not alarmed at the outcome of his first interview because later that day he has another interview for a very similar job.
KeywordsSocial Perception Affective Process Halo Effect Research Director Symbolic Process
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