Abstract
… In this paper an attempt will be made to formulate and test the historical trend toward other-directedness in American life posited in the work of David Riesman (Riesman et al., 1950).
Reprinted in part from Social Forces, 38 (December 1959) “Other-directedness in consumer-goods advertising: a test of Riesman’s historical theory” by Sanford M. Dornbusch and Loren C. Hickman. Copyright © The University of North Carolina Press 1959.
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© 1982 Macmillan Publishers Limited
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Dornbusch, S.M., Hickman, L.C. (1982). Other-directedness in Consumer-goods Advertising: A Test of Riesman’s Historical Theory. In: Deciphering Sociological Research. Contemporary Social Theory. Palgrave, London. https://doi.org/10.1007/978-1-349-16771-5_10
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DOI: https://doi.org/10.1007/978-1-349-16771-5_10
Publisher Name: Palgrave, London
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