Abstract
Product variation, like price, advertising and any other policy variable, aims at the attainment of the goals of the firm. In this respect the use of product variations by firms is governed by similar considerations to the application of other competitive weapons. However, the importance attributed to these considerations is different for the various instruments of competition.
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© 1982 A. Koutsoyiannis
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Koutsoyiannis, A. (1982). Product as a Market Weapon. In: Non-Price Decisions. Palgrave, London. https://doi.org/10.1007/978-1-349-16729-6_1
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DOI: https://doi.org/10.1007/978-1-349-16729-6_1
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-26588-8
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