Abstract
Everyone is a buyer. We all buy goods, such as food, domestic articles, newspapers and books, etc. In most cases one has a choice in buying goods. It is therefore possible to compare prices between, for example, different brands of tea, different makes of shoes, and so on. Often, however, when comparing prices one is not comparing ‘like with like’. Thus one brand of tea may be cheaper than another merely because it is of an inferior quality. To make a true comparison, therefore, one must allow for differences in the products.
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 1982 R. R. Pitfield
About this chapter
Cite this chapter
Pitfield, R.R. (1982). Personal Aspects of Buying. In: Mastering Commerce. Macmillan Master Series. Palgrave, London. https://doi.org/10.1007/978-1-349-16705-0_22
Download citation
DOI: https://doi.org/10.1007/978-1-349-16705-0_22
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-30445-7
Online ISBN: 978-1-349-16705-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)