Abstract
Product policy consists of a series of decisions taken on the basis of information derived from analysis of demand, costs and technical feasibility, taking into account business aims and strategy. Product line changes (except for minor line changes) normally have considerable strategic implications. They involve market, manufacturing and organisational commitment. We therefore need to consider both the strategic aspects of product policy and the more detailed aspects of individual product policy decisions.
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Notes
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© 1980 Merlin Stone
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Stone, M. (1980). Product Policy. In: Marketing and Economics. Palgrave, London. https://doi.org/10.1007/978-1-349-16426-4_8
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DOI: https://doi.org/10.1007/978-1-349-16426-4_8
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