Abstract
If we define the marketing manager’s job as that of structuring the relations between the firm and its customers, it is clear that in order to do the job successfully the manager needs to be well informed about the firm and its environment (buyers, distributors, competitors, resource usage inside the firm, etc.). Information about these areas needs to be obtained and interpreted without too much expenditure of time and resources. In Chapters 4–7, we separate those parts of economic analysis which may be of use to the marketing manager in extracting information from his environment and interpreting it.
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Notes
See C. Saunders, Engineering in Britain, West Germany and France: Some Statistical Comparisons (Sussex European Research Centre, University of Sussex, Brighton, 1978).
T. M. Brown, ‘Habit Persistence and Lags in Consumer Behaviour’, Econometrica 20 (1952) pp. 355–71.
M. Friedman, A Theory of the Consumption Function (Princeton, N.J., 1957).
F. Modigliani and A. Ando, ‘The “Life Cycle” Hypothesis of Saving: Aggregate Implications and Tests’, American Economic Review 53 (1963) pp. 55–84.
See, for example, W. H. White, ‘Interest Inelasticity of Investment Demand — the Case for Business Attitude Surveys Re-examined’, American Economic Review 46 (1956) pp. 565–87.
See M. K. Evans and E. W. Green, ‘The Relative Efficacy of Investment Anticipations’, Journal of the American Statistical Association 61 (1966) pp. 104–16.
See M. Foss and V. Natrella, ‘Investment Plans and Realisation — Reasons for Differences in Individual Cases’, Survey of Current Business 37 (1957).
See R. W. Resek, ‘Investment by Manufacturing Firms: a Quarterly Time Series Analysis of Industry Data’, Review of Economics and Statistics 48 (1966) pp. 322–33.
See L. R. Klein and J. Popkin, ‘An Econometric Analysis of the Postwar Relations between Inventory Fluctuations and Aggregate Economic Activity’, Part 111 of Inventory Fluctuations and Economic Stability (Washington, 1961) pp. 71–86.
See for example, M. Lovell, ‘Determinants of Inventory Investment’ in E. F. Denison and L. R. Klein (eds.), Models of Income Determination (Princeton, N.J., 1964).
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© 1980 Merlin Stone
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Stone, M. (1980). The Economy. In: Marketing and Economics. Palgrave, London. https://doi.org/10.1007/978-1-349-16426-4_4
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DOI: https://doi.org/10.1007/978-1-349-16426-4_4
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