Advertisement

Marketing and Economics — the Connection

  • Merlin Stone

Abstract

This book attempts to relate the two disciplines of marketing and economics. Marketing is a task-oriented discipline. The task of the marketing manager is to structure the relations between his firm and its customers so as to further the achievement of the firm’s business aims. Marketing, as a subject of study, aims to improve the marketing manager’s efficiency in doing this job. Economics, although often used in a task-oriented way, is not defined in such a way. Economics is the study of the satisfaction of wants through the use of scarce resources. It analyses the processes and consequences of this want-satisfaction in a scientific manner.

Keywords

Market Structure Scarce Resource Industrial Structure Exchange Rate Change Marketing Manager 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Merlin Stone 1980

Authors and Affiliations

  • Merlin Stone

There are no affiliations available

Personalised recommendations