Abstract
The work of the public relations officer (PRO) is to spread information, and this work may not only cover the immediate and exclusive needs of his or her firm, but help to fulfil the needs of the community as well, to their mutual benefit. If a secretary is aware of the aims and scope of community and public relations, she will be able to use her own initiative in helping to plan and carry out PR work for her employer.
The necessity; the resources; services offered; who is concerned? Duties of a PRO; PR agencies and consultants; market research; planning a PR exercise; press releases; press visits; press conferences
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Bibliography
Bowman and Ellis: Manual of Public Relations (Heinemann, 1969).
Copyright information
© 1980 Joan Moncrieff and Doreen Sharp
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Moncrieff, J., Sharp, D. (1980). Community and Public Relations. In: The Professional Secretary’s Handbook. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-16340-3_2
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DOI: https://doi.org/10.1007/978-1-349-16340-3_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-25720-3
Online ISBN: 978-1-349-16340-3
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