Abstract
As government, society and industry develop and become increasingly complex, there is an accompanying need for specialised information to use as a basis for all types of planning. One of the features of the post-war development of industrialised countries has been a shift in resources from manufacturing to services with a concomitant increase in the burden which has been placed on manufacturing industry. It has been required to produce increasing amounts of physical wealth with a diminishing proportion of the factors of production at its disposal.
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Notes and References
Statistics taken from OECD, Economic Surveys — United Kingdom (Paris: Organisation for Economic Co-operation and Development, 1977).
The displacement of reciprocating compressors by centrifugal units in medium- and high-capacity ammonia plants is described by F. Franzchetti, U. Fillipini and P. L. Ferrara, in Quaderni Pignone (1967).
This is described at a simple and easily understood level in J. M. Livingstone, A Management Guide to Market Research (London: Macmillan, 1977).
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© 1980 Ronald McTavish and Angus Maitland
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McTavish, R., Maitland, A. (1980). Researching the Industrial Market. In: Industrial Marketing. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-16317-5_5
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DOI: https://doi.org/10.1007/978-1-349-16317-5_5
Publisher Name: Palgrave, London
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