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The Art and Science of Source Management

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Book cover Organisational Buying Behaviour

Abstract

Business decisions are usually considered to be taken under conditions of uncertainty rather than risk, and as was stated in the previous chapter one of the main methods for reducing uncertainty is the gathering of additional information.

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Notes and Reference

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© 1977 Roy W. Hill and Terry J. Hillier

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Hill, R.W., Hillier, T.J. (1977). The Art and Science of Source Management. In: Organisational Buying Behaviour. Macmillan Studies in Marketing Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-15823-2_5

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