Abstract
Forward planning provides a course by which to steer: if the plan is seriously at fault the company can head for disaster: if there is no forward plan it can drift dangerously. Sales forecasting is a vital element in forward planning since its predictions will affect the types of product to be developed and marketed, production facilities to be provided, volume of output and level of inventory.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 1977 J. D. Radford and D. B. Richardson
About this chapter
Cite this chapter
Radford, J.D., Richardson, D.B. (1977). Forecasting and its Applications. In: The Management of Manufacturing Systems. Palgrave, London. https://doi.org/10.1007/978-1-349-15805-8_2
Download citation
DOI: https://doi.org/10.1007/978-1-349-15805-8_2
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-19522-2
Online ISBN: 978-1-349-15805-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)