Market Research Abroad

  • James M. Livingstone
Chapter
Part of the Macmillan Studies in Marketing Management book series

Abstract

This chapter might be regarded as an aside, or as a footnote to the first part of this book, in the sense that it does not follow on logically from the preceding chapters, nor is it particularly apposite to what follows in Part II. Nevertheless the problems which arise in researching a foreign market, particularly one where the exporter has had no previous experience, are formidable.

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Copyright information

© James M. Livingstone 1977

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  • James M. Livingstone

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