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Marketing pp 26–40Cite as

The Sources of Marketing Theory

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Part of the book series: Macmillan Studies in Marketing Management ((STMM))

Abstract

In the preceding chapter we were concerned primarily with defining the nature and function of theory in order to justify our view that a theoretical foundation is essential to the development of any body of knowledge. Further, we endeavoured to show that improvement in practice is dependent upon the development of such a body of knowledge which, in turn, would seem to proceed most effectively when based upon a scientific approach. In this chapter we turn our attention to an examination of the progress made towards the evolution of theory in marketing.

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Notes and References

  1. The Meaning and Sources of Marketing Theory (New York: McGraw-Hill, 1965).

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  2. Journal of Marketing, vol. 32 (Jan 1968) pp. 29–33.

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  3. See particularly The Development of Marketing Thought (Homewood, Ill.: Irwin, 1962) and his contribution to Science in Marketing, ed. George Schwartz (New York: Wiley, 1965).

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  4. Arch. W. Shaw, ‘Some Problems in Marketing Distribution’, Quarterly Journal of Economics (Aug 1912); L. D. H. Weld, ‘Marketing Functions and Mercantile Organisation’, American Economic Review (June 1917); and Paul T. Cherington, The Elements of Marketing (London: Macmillan, 1920).

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  5. Retail Selling and Store Management (New York: D. Appleton Century, 1913) and The Economics of Retailing (New York: Ronald Press, 1915).

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  6. Halbert, The Meaning and Sources of Marketing Theory, pp. 63–4.

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  7. Ibid.

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  8. Ibid. p. 24.

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  9. Ibid. p. 127.

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Authors
  1. Michael J. Baker
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Michael J. Baker

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© 1976 Michael J. Baker and Macmillan Publishers Limited

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Baker, M.J. (1976). The Sources of Marketing Theory. In: Baker, M.J. (eds) Marketing. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15703-7_3

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