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Commercialisation and Beyond

  • Michael J. Baker
  • Ronald McTavish
Chapter
Part of the Macmillan Studies in Marketing Management book series

Abstract

In the previous chapter we took the embryonic product two vital steps nearer the market-place by discussing the problems of designing it and developing it technically. In particular, we emphasised the role of marketing at these two important stages.

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Notes and References

  1. 11.
    L. W. Rodger, Marketing in a Competitive Economy (London: Hutchinson, 1965) p. 123.Google Scholar
  2. 21.
    R. S. Alexander, ‘The Death and Burial of “Sick” Products’, Journal of Marketing, vol. 28, no. 2 (Apr 1964) pp. 1–7.CrossRefGoogle Scholar
  3. 22.
    See, for example, A. H. Taylor, Costing: a Management Approach (London: Pan Books, 1974).Google Scholar

Copyright information

© Michael J. Baker and Ronald McTavish 1976

Authors and Affiliations

  • Michael J. Baker
    • 1
  • Ronald McTavish
    • 1
  1. 1.University of StrathclydeUK

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