Abstract
We define promotional pricing as the setting of a price on a temporary basis below the price normally charged for that good or service.1 Promotional pricing is sometimes a reaction to unforeseen circumstances, as when a downturn in demand leaves a company with excess stocks; these passive forms of pricing are considered briefly below.
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Further Reading
D. V. Harper, Price Policy and Procedure (New York: Harcourt, Brace & World, 1966) ch. 8.
R. A. Lynn, Price Policies and Marketing Management (Homewood, Illinois: Irwin, 1967) ch. 9.
B. Taylor and G. Wills (eds), Pricing Strategy (London: Staples, 1969) chs 15, 41–3.
Copyright information
© 1976 F. Livesey
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Livesey, F. (1976). Promotional Pricing. In: Pricing. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15651-1_7
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DOI: https://doi.org/10.1007/978-1-349-15651-1_7
Publisher Name: Palgrave, London
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