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Pricing pp 128–145Cite as

Legal Constraints on Pricing Decisions

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Part of the book series: Macmillan Studies in Marketing Management ((STMM))

Abstract

In most countries pricing decisions are constrained, either directly or indirectly, by the legal framework. In this chapter we discuss the most important features of the constraining legislation in the United States, the United Kingdom, and the European Economic Community. We begin with the United States because it has the longest history of significant constraints on pricing decisions.

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Further Reading

  • E. T. Grether, ‘Pricing Practices and Anti-Trust’ in Prices: Issues in Theory, Practice and Public Policy, ed. A. Phillips and D. E. Williamson (Philadelphia: University of Pennsylvania Press, 1967).

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  • A. D. Neale, The Anti-Trust Laws of the U.S.A., 2nd edn (Cambridge: Cambridge University Press, 1970).

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  • J. F. Pickering, Industrial Structure and Market Conduct (London: Martin Robertson, 1974) chs 12, 15.

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  • D. V. Harper, Price Policy and Procedure (New York: Harcourt, Brace & World, 1966) ch. 4.

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  • R. A. Lynn, Price Policies and Marketing Management (Homewood, Illinois: Irwin, 1967) chs 12, 16.

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© 1976 F. Livesey

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Livesey, F. (1976). Legal Constraints on Pricing Decisions. In: Pricing. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15651-1_13

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