Pricing pp 119-127 | Cite as

Retail Pricing

  • F. Livesey
Part of the Macmillan Studies in Marketing Management book series (STMM)


Much of the analysis presented in earlier chapters can be applied to retailing, and in this chapter we develop certain elements in the analysis which are of particular relevance to this sector of the economy. We take as our starting point the fact that retailers offer a wide selection of goods, and that consumers often make a purchase decision in respect of a ‘basket’ of goods, rather than a single product.


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Further Reading

  1. H. Nystrom, Retail Pricing (Stockholm: The Economic Research Unit, Stockholm School of Economics, 1970).Google Scholar
  2. D. J. Dalrymple and D. L. Thompson, Retailing, an Economic View (New York: The Free Press, 1969) chs 10–12.Google Scholar
  3. B. R. Holdren, The Structure of a Retail Market and the Market Behaviour of Retail Units (Englewood Cliffs, N.J.: Prentice-Hall, 1960).Google Scholar
  4. L. E. Preston, Profits, Competition and Rules of Thumb in Retail Food Pricing (Berkeley, California: Institute of Business and Economic Research, University of California, 1963).Google Scholar
  5. F. Livesey, Economics (Stockport: Polytech., 1972) ch. 8.Google Scholar
  6. D. V. Harper, Price Policy and Procedure (New York: Harcourt, Brace & World, 1966) ch. 7.Google Scholar
  7. R. A. Lynn, Price Policies and Marketing Management (Homewood, Illinois: Irwin, 1967) ch. 11.Google Scholar
  8. B. Taylor and G. Wills (eds), Pricing Strategy (London: Staples, 1969) ch. 71.Google Scholar
  9. L. Friedman, ‘Psychological Pricing in the Food Industry’ in Prices: Issues in Theory, Practice and Public Policy, ed. A. Phillips and O. E. Williamson (Philadelphia: University of Pennsylvania Press, 1967).Google Scholar

Copyright information

© F. Livesey 1976

Authors and Affiliations

  • F. Livesey

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