Abstract
Having examined the organisational and financial aspects of European businesses, this chapter explores the strategic issues and problems facing them in their long-term operations. The strategic objectives of businesses are analysed and the role of change in influencing business strategy is examined. The role of the strategic audit is discussed as a tool for the business to evaluate its performance as a prerequisite to the formulation of competitive strategy. The strategic implications of diversification are considered. Finally, for the business encountering the threat of failure, the use of a turnaround strategy is analysed. Case studies are explored to discuss these issues in depth.
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© 1999 Neil Harris
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Harris, N. (1999). Formulating European business strategy. In: European Business. Palgrave, London. https://doi.org/10.1007/978-1-349-15007-6_8
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DOI: https://doi.org/10.1007/978-1-349-15007-6_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-75407-8
Online ISBN: 978-1-349-15007-6
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