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Saturn: Re-engineering the New Industrial Relations

  • Guy Cornette

Abstract

When, in January 1985, the Saturn project was launched, it was done with all the hype and publicity that such a huge venture deserved. Estimated at the time at $5 billion (later to be scaled down to $3.5 billion), it was the largest private enterprise ever started in the United States and probably in the world. In that grey and cold morning of January 1985 in Detroit, when Roger Smith broke the news and announced the launching of the Saturn project, it was supposed to be the ray of sunshine that would warm up the spirits of General Motors, be the promise of a new Spring that would see the giant rise from the ashes.

Keywords

Automobile Industry General Motor Industrial Relation Work Unit Voluntary Export Restraint 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Jean-Pierre Durand, Paul Stewart and Juan José Castillo 1999

Authors and Affiliations

  • Guy Cornette

There are no affiliations available

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