Conclusion

Abstract

Three years on from the 1992 general election, the role and impact of polls in British politics remain matters of contention and debate. The severe and widespread criticism of polls was important at the last election as one means of putting both the achievements and the limitations of polls into perspective; however, that criticism and perspective are unlikely to provide conclusive evidence that the fundamental methods of polling practice must be changed to take account of the problems which were identified in the various post-election analyses.