Abstract
This chapter contains much of the material which comes most readily to mind when opinion polling is considered in terms of its national use and impact on British politics. The chapter is divided into five main headings, dealing in turn with polls and voting behaviour, the government, the political parties, the mass media and pressure groups.
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© 1995 David Broughton
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Broughton, D. (1995). The use and impact of national opinion polling. In: Public Opinion Polling and Politics in Britain. Contemporary Political Studies Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14907-0_4
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DOI: https://doi.org/10.1007/978-1-349-14907-0_4
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-73916-7
Online ISBN: 978-1-349-14907-0
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