Abstract
Whenever polling results are deemed to be ‘wrong’ or to have ‘failed’ to predict election outcomes accurately, doubts about the fundamental nature of the polling process are always raised. These doubts cover not only the specific practice of polling but also altogether broader questions about whether public opinion can truly be measured through polls and whether the impact of public opinion on politics can be adequately assessed by the same means.
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© 1995 David Broughton
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Broughton, D. (1995). The assumptions and theory of public opinion polling. In: Public Opinion Polling and Politics in Britain. Contemporary Political Studies Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14907-0_2
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DOI: https://doi.org/10.1007/978-1-349-14907-0_2
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