From Advising to Doing

  • Fiona Czerniawska

Abstract

Perhaps the most consistent criticism levelled against consultants is that they are ail talk and no action. The archetypal hit-and-run approach to consulting involved writing a lengthy report on the client’s desk, containing unrealistic suggestions couched in management jargon — and running before anyone actually tried to do anything.

Keywords

Marketing Century Management Posit Lost Harness 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

  1. 8.
    Timothy Clark, Managing Consultants: Consultancy as the Management of Impressions, Buckingham: Open University Press, 1995, p. 87.Google Scholar

Copyright information

© Fiona Czerniawska 1999

Authors and Affiliations

  • Fiona Czerniawska

There are no affiliations available

Personalised recommendations