From Advising to Doing
Perhaps the most consistent criticism levelled against consultants is that they are ail talk and no action. The archetypal hit-and-run approach to consulting involved writing a lengthy report on the client’s desk, containing unrealistic suggestions couched in management jargon — and running before anyone actually tried to do anything.
KeywordsMarketing Century Management Posit Lost Harness
Unable to display preview. Download preview PDF.
- 8.Timothy Clark, Managing Consultants: Consultancy as the Management of Impressions, Buckingham: Open University Press, 1995, p. 87.Google Scholar