Abstract
Countries in Asia have been concentrating their energies on economic development and modernisation, and leisure has been relatively low on the list of priorities. As economic development progresses and the personal wealth of the average Asian continues to improve, attention will turn increasingly towards leisure activity. We can expect that in 10 or 20 years, by which time Asians will make up two-thirds of the world’s population, the leisure industry in Asia will have developed enormously. In this section, we will look at the leisure industry as an example of Asian consumer behaviour to illustrate the concepts discussed in earlier chapters.
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Notes
Unger, L. and Kernan, J. (1983) ‘On the meaning of leisure: an investigation of some determinants of the subjective experience’, Journal of Consumer Research, 9(4): 381–91.
Kaufman, C. and Lane, P. (1992) ‘Crisscrossing the cultural time gap’, Cultural Dimensions of International Marketing, 1: 30–49.
Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.
Hall, E. (1976) The Hidden Dimension, New York: Anchor Press-Doubleday.
Manrai, L. and Manrai, A. (1995) ‘Effects of cultural context, gender, and acculturation on perception of work versus social/leisure time usage’, Journal of Business Research, 32(2): 115–28.
Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.
Hall, E. (1976) The Hidden Dimension, New York: Anchor Press-Doubleday.
Manrai, L. and Manrai, A. (1995) ‘Effects of cultural context, gender, and acculturation on perception of work versus social/leisure time usage’, Journal of Business Research, 32(2): 115–28.
Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.
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© 1998 Hellmut Schütte with Deanna Ciarlante
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Schütte, H., Ciarlante, D. (1998). An Example of Asian Consumer Behaviour: The Leisure Industry. In: Consumer Behaviour in Asia. International Marketing Series. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14862-2_5
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DOI: https://doi.org/10.1007/978-1-349-14862-2_5
Publisher Name: Palgrave Macmillan, London
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