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An Example of Asian Consumer Behaviour: The Leisure Industry

  • Hellmut Schütte
  • Deanna Ciarlante
Part of the International Marketing Series book series (ITMA)

Abstract

Countries in Asia have been concentrating their energies on economic development and modernisation, and leisure has been relatively low on the list of priorities. As economic development progresses and the personal wealth of the average Asian continues to improve, attention will turn increasingly towards leisure activity. We can expect that in 10 or 20 years, by which time Asians will make up two-thirds of the world’s population, the leisure industry in Asia will have developed enormously. In this section, we will look at the leisure industry as an example of Asian consumer behaviour to illustrate the concepts discussed in earlier chapters.

Keywords

Leisure Time Leisure Activity Consumer Behaviour Filial Piety Asian Culture 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Unger, L. and Kernan, J. (1983) ‘On the meaning of leisure: an investigation of some determinants of the subjective experience’, Journal of Consumer Research, 9(4): 381–91.CrossRefGoogle Scholar
  2. 2.
    Kaufman, C. and Lane, P. (1992) ‘Crisscrossing the cultural time gap’, Cultural Dimensions of International Marketing, 1: 30–49.Google Scholar
  3. 3.
    Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.Google Scholar
  4. 4.
    Hall, E. (1976) The Hidden Dimension, New York: Anchor Press-Doubleday.Google Scholar
  5. 7.
    Manrai, L. and Manrai, A. (1995) ‘Effects of cultural context, gender, and acculturation on perception of work versus social/leisure time usage’, Journal of Business Research, 32(2): 115–28.CrossRefGoogle Scholar
  6. 8.
    Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.Google Scholar
  7. 9.
    Hall, E. (1976) The Hidden Dimension, New York: Anchor Press-Doubleday.Google Scholar
  8. 11.
    Manrai, L. and Manrai, A. (1995) ‘Effects of cultural context, gender, and acculturation on perception of work versus social/leisure time usage’, Journal of Business Research, 32(2): 115–28.CrossRefGoogle Scholar
  9. 21.
    Foa, V. and Foa, E. (1974) Societal Structures of the Mind, Springfield, IL: Charles C. Thomas.Google Scholar

Copyright information

© Hellmut Schütte with Deanna Ciarlante 1998

Authors and Affiliations

  • Hellmut Schütte
  • Deanna Ciarlante

There are no affiliations available

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