An Example of Asian Consumer Behaviour: The Leisure Industry
Countries in Asia have been concentrating their energies on economic development and modernisation, and leisure has been relatively low on the list of priorities. As economic development progresses and the personal wealth of the average Asian continues to improve, attention will turn increasingly towards leisure activity. We can expect that in 10 or 20 years, by which time Asians will make up two-thirds of the world’s population, the leisure industry in Asia will have developed enormously. In this section, we will look at the leisure industry as an example of Asian consumer behaviour to illustrate the concepts discussed in earlier chapters.
KeywordsTransportation Marketing Beach Malaysia Indonesia
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