It’s Not Enough to do it Well, do it New

  • Julian E. Markham

Abstract

For most retailers, the early 1990s showed the smallest sales gains in thirty years. The decline has caused reassessments of the retail environment strategies and has obscured the more basic set of changes which have been happening for a longer period. For example, in the middle of the turmoil, there have been a number of successes as well as failures.

Keywords

Marketing Assure Product Line Shoe Benz 

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Copyright information

© Julian E. Markham 1998

Authors and Affiliations

  • Julian E. Markham

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