Principles of the Digital Economy

Abstract

The quotation opposite, adapted from Tom Peters,¹ provides at least one very good reason for taking the question of value creation in the Digital Era very seriously. Peters was talking about the 2 billion or so highly educated people, many from Asia, who will flood into the global market in the next 10 to 15 years, most of whom will be a keystroke away on the Internet. The arrival of all the world’s talented, educated and enthusiastic people at our electronic doorsteps, each empowered by a cyber-revolution that will connect everything and everyone, presents the makings of a major challenge.

‘You have 2 billion competitors, 0.6 seconds away.’ —Adapted from Tom Peters