The Decision to Invest

  • Mark Neal


This chapter discusses the influence of cultural difference on foreign ventures. Of course, all ventures are not the same, and the culture factor influences different operations in different ways. Furthermore, as we have seen, different kinds of cultural dynamics pertain at different levels of organisation, from difficulties at the interpersonal level to problems with international marketing strategy. The culture factor then is multi-faceted and multifactorial, and its influence is contingent upon a number of company-specific features and factors.


Depression Europe Marketing Conglomerate Stake 


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© Mark Neal 1998

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  • Mark Neal

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