The Decision to Invest

  • Mark Neal

Abstract

This chapter discusses the influence of cultural difference on foreign ventures. Of course, all ventures are not the same, and the culture factor influences different operations in different ways. Furthermore, as we have seen, different kinds of cultural dynamics pertain at different levels of organisation, from difficulties at the interpersonal level to problems with international marketing strategy. The culture factor then is multi-faceted and multifactorial, and its influence is contingent upon a number of company-specific features and factors.

Keywords

Depression Europe Marketing Conglomerate Stake 

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Copyright information

© Mark Neal 1998

Authors and Affiliations

  • Mark Neal

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