A Research Project into the Development of Cultural Problems in Multinational Organisations
As we have seen, much of the research in this field has been concerned with identifying or measuring national cultural traits, and identifying the nature and extent of national cultural differences. A parallel stream of research has attempted to gauge or cost the effects of such differences on corporate performance. We thus have solid evidence of cultural differences on the one hand, and evidence of their costs on the other. Considering the amount of work done in these two areas, it is interesting to note the relative paucity of literature that addresses the link between the two phenomena — cultural difference and cost. This is particularly striking for practical reasons, for in order to tackle these costs managers need to know why — or rather how — cultural differences lead, seemingly inevitably, to expensive problems.
KeywordsCultural Difference Corporate Performance Social Dynamic Organisational Life National Group
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