Abstract
The lowest-cost information is normally that which has already been collected internally or has been published by external organisations. It also has the advantage of being available quickly. Internal and secondary information sources will never meet all information needs, but they can be important and should never be overlooked.
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© 1999 Chris West
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West, C. (1999). Internal and Secondary Information Sources. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_6
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DOI: https://doi.org/10.1007/978-1-349-14681-9_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-72178-0
Online ISBN: 978-1-349-14681-9
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