Abstract
Good research projects result from a effective working relationship between clients and research agencies. Each partner in the relationship must contribute the knowledge and skill that they derive from their respective background in order to get the most from the research budget. Although it may be tempting to clients to let the research agency implement the project without interaction (or interfering), this can result in the results being less satisfactory.
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© 1999 Chris West
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West, C. (1999). Controlling the Research Process. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_20
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DOI: https://doi.org/10.1007/978-1-349-14681-9_20
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-72178-0
Online ISBN: 978-1-349-14681-9
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