Skip to main content

Controlling the Research Process

  • Chapter
Marketing Research

Part of the book series: Macmillan Business Masters ((PMB))

  • 132 Accesses

Abstract

Good research projects result from a effective working relationship between clients and research agencies. Each partner in the relationship must contribute the knowledge and skill that they derive from their respective background in order to get the most from the research budget. Although it may be tempting to clients to let the research agency implement the project without interaction (or interfering), this can result in the results being less satisfactory.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Authors

Copyright information

© 1999 Chris West

About this chapter

Cite this chapter

West, C. (1999). Controlling the Research Process. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_20

Download citation

Publish with us

Policies and ethics