Abstract
The final stage in commissioning a research project is the selection of the research contractor to use. Buying research is much like buying any other intangible service and has a lot in common with selecting lawyers, accountants and management consultants. The objective is to select an organisation that is comfortable to work with and will deliver competent research at a price that matches the budget available.
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© 1999 Chris West
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West, C. (1999). Selecting Research Consultants. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_19
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DOI: https://doi.org/10.1007/978-1-349-14681-9_19
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-72178-0
Online ISBN: 978-1-349-14681-9
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