Abstract
Electronic data collection techniques have spread their influence throughout research and have come into their own as hardware costs have reduced significantly, computer ownership proliferated, low-cost, high-powered laptop computers have become available and software has become increasingly user-friendly. The range of devices and systems in current use includes:
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Computer-aided telephone interviewing systems (CATI)
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Computer-aided personal interviewing systems (CAPI)
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Computer-aided self-administered interviewing systems (CASI)
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Disk-based questionnaires
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Optically read questionnaires
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Automated voice questionnaires
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EPOS systems
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Electronic meters
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‘Smart’ credit and bank cards
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Voting systems
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Video conference focus groups
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High-tech observation techniques
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Notes
See Fred Wergeles, ‘Commercial Satellite Imagery — New Opportunities for Competitive Intelligence’, Competitive Intelligence Magazine, 1(1) (1998).
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© 1999 Chris West
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West, C. (1999). Electronic Data Collection. In: Marketing Research. Macmillan Business Masters. Palgrave, London. https://doi.org/10.1007/978-1-349-14681-9_11
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DOI: https://doi.org/10.1007/978-1-349-14681-9_11
Publisher Name: Palgrave, London
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