Service Quality in an International Cash Management Environment

  • Gunnar Senum
  • David F. Birks


In Chapter 10, it was contended that, as the cash manager works in specific cultural and industrial contexts, service quality should reflect these conditions, rather than relying on generalised definitions of service quality taken from other industries or situations. It showed that the measurements of service quality in GlobalCash-Europe96, plus the follow-up interviews, went a long way towards reflecting these conditions.


Service Quality Core Product Improve Service Quality Cash Manager Service Quality Dimension 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Gunnar Senum and David F. Birks 1998

Authors and Affiliations

  • Gunnar Senum
  • David F. Birks

There are no affiliations available

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