Service Quality in an International Cash Management Environment

  • Gunnar Senum
  • David F. Birks

Abstract

In Chapter 10, it was contended that, as the cash manager works in specific cultural and industrial contexts, service quality should reflect these conditions, rather than relying on generalised definitions of service quality taken from other industries or situations. It showed that the measurements of service quality in GlobalCash-Europe96, plus the follow-up interviews, went a long way towards reflecting these conditions.

Keywords

Europe Marketing 

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Copyright information

© Gunnar Senum and David F. Birks 1998

Authors and Affiliations

  • Gunnar Senum
  • David F. Birks

There are no affiliations available

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