Abstract
Due to new technology there are many messages to choose from. Any message that competes for attention with the huge amount already out there, needs to be well designed. Not only to reach and engage the right target but also to get a response. As the speed and complexity of modern culture increase, so does the need for focused message making.
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© 1999 Simon Mitchell
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Mitchell, S. (1999). Message. In: Mastering Desktop Publishing. Macmillan Master Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14597-3_6
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DOI: https://doi.org/10.1007/978-1-349-14597-3_6
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-71366-2
Online ISBN: 978-1-349-14597-3
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