The Strategic Fusing of Economy and Ecology: Three Examples

  • Ulrich Steger
  • Ralph Meima


Before exploring the tools and practice of corporate environmental management, we will show with the aid of three examples how the way problems are considered from a business point of view can be usefully expanded to include environmental aspects. The following three strategic areas were selected:
  • The use of microelectronics in conjunction with environmentally adapted technology;

  • The automobile, in order to demonstrate the necessity of a shift of focus from product-related problems to whole systems of products, services and practices;

  • The relationships of the corporation with both its suppliers and customers, which need to be modified if residues and wastes are to be re-used/recycled to the extent that a ‘closed-loop economy’ can be achieved.


Catalytic Converter Capital Expenditure Couple Product Disposal Strategy Corporate Environmental Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Frankfurter Allgemeine Zeitung GmbH Frankfurt on the Main 1998

Authors and Affiliations

  • Ulrich Steger
    • 1
    • 2
  • Ralph Meima
  1. 1.LausanneSwitzerland
  2. 2.Oestrich-WinkelGermany

Personalised recommendations