Environment and the Consumer

  • Ulrich Steger
  • Ralph Meima


In the business world, as well as among the general consuming public, there has been talk for years now of a growing sense of environmental awareness. Nevertheless, the behaviour of the average human being as a consumer remains unpredictable. What is really meant when the terms ‘environmental protection’ and ‘consumer behaviour’ are joined? To what extent can awareness of the environment be detected in the marketplace? What are the opportunities for the manufacturer, wholesaler and retailer, and where do they lie? These questions will be addressed in this chapter. First, though, their background will be explored by investigating the links between changing values, consumer behaviour, and impacts on specific sectors.


Consumer Behaviour Environmental Awareness Collective Resource Social Constructivist Approach Laundry Soap 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Frankfurter Allgemeine Zeitung GmbH Frankfurt on the Main 1998

Authors and Affiliations

  • Ulrich Steger
    • 1
    • 2
  • Ralph Meima
  1. 1.LausanneSwitzerland
  2. 2.Oestrich-WinkelGermany

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