Three Tools for Strategic Analysis of Environmental Markets
Environmentally oriented markets are arising and expanding, but traditional business information systems such as accounting can yield information of only very limited environmental relevance. All the same, discontinuous changes in corporate surroundings — so-called ‘trend-breaks’ — continue to appear in an unusually abrupt manner. Of decisive importance for the quality of strategic planning and management are therefore information systems which sense, as early as possible, changes relevant to market opportunities and risks, and process them systematically so that prompt action can be taken. The organization of strategic environmental information is discussed in this chapter along with three useful analytical tools.
KeywordsEnvironmental Market Environmental Strategy Diffusion Curve Strategic Analysis Interdependence Matrix
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