Abstract
The purpose of this final chapter is to identify those matters that are important or are likely to become so across the entire industry in the late 20th Century and beyond.
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© 1998 Richard Pettinger and Rebecca Frith
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Pettinger, R. (1998). Conclusion: The Future of Marketing in the Construction Industry. In: Construction Marketing. Macmillan Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-14458-7_9
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DOI: https://doi.org/10.1007/978-1-349-14458-7_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-69278-3
Online ISBN: 978-1-349-14458-7
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