Marketing of Professional Services

Abstract

Before considering the nature of marketing and how it can be used to best advantage, it was felt desirable to examine clients’ needs, as it is now generally believed that provision of chartered surveyors’ services are best market demand led. Hence there is an increasing need to identify what clients want and how the quantity surveyor can best satisfy those needs effectively and efficiently. In most cases this data will form one of the major criteria to be examined before a marketing strategy is formulated.