Abstract
The grocery sector is at the heart of the debate over the current and potential growth of retail brand power, and on the front-line in the battle with global producer brands for consumer preference and loyalty.
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© 1997 Andrew Wileman and Michael Jary
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Wileman, A., Jary, M. (1997). Grocery Retailing. In: Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14378-8_7
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DOI: https://doi.org/10.1007/978-1-349-14378-8_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14380-1
Online ISBN: 978-1-349-14378-8
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