Abstract
The prospects of the growth of retail brand power, with retailers becoming real brand-builders on an international and ultimately global stage, opens up questions as to the structure of the retail industry over the next several decades. Will we see the emergence of large-scale multi-business conglomerates in retailing, along the lines of Nestle or P&G, running a portfolio of global retail brands with a common brand-building philosophy?
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© 1997 Andrew Wileman and Michael Jary
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Wileman, A., Jary, M. (1997). Multi-business Retailing: Sum and Parts. In: Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14378-8_16
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DOI: https://doi.org/10.1007/978-1-349-14378-8_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14380-1
Online ISBN: 978-1-349-14378-8
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