Abstract
The growth of retail brand power, actual and potential, has enormous implications for the strategy and prospects of producer brands. Producers need to recognise the pressures that they will face as a result of the growth of retail brand power, and determine how they will respond to these pressures.
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© 1997 Andrew Wileman and Michael Jary
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Wileman, A., Jary, M. (1997). The Producer Perspective: Partnerships and Paranoia. In: Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14378-8_14
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DOI: https://doi.org/10.1007/978-1-349-14378-8_14
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14380-1
Online ISBN: 978-1-349-14378-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)