Abstract
Great retailers need to be great traders. They need to understand what will sell to their customers, at what price, at what quality, with what service level. They need to be able to deal with their suppliers to get the keenest prices, the best quality product, the most responsive and lowest cost supply chain. They need to be able to react quickly to changes in consumer demand, to competitive activity, to special supplier deals, to changes in supplier economics.
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© 1997 Andrew Wileman and Michael Jary
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Wileman, A., Jary, M. (1997). Introduction: From Trading to Brand Leadership. In: Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14378-8_1
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DOI: https://doi.org/10.1007/978-1-349-14378-8_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14380-1
Online ISBN: 978-1-349-14378-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)