Abstract
As public relations is most often seen as a communications discipline, it is understandable that marketing people tend to involve the professionals when marketing communications are being planned — sometimes alongside the advertising or sales promotional specialists.
Times change, and we change with them. (Tempora mutantur, et nos mutamur in illis.)
Anonymous, quoted by Harrison in Description of Britain (1577)
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© 1998 Roger Haywood
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Haywood, R. (1998). Marketing: the diverse business discipline. In: Public relations for marketing professionals. Palgrave, London. https://doi.org/10.1007/978-1-349-14365-8_8
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DOI: https://doi.org/10.1007/978-1-349-14365-8_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-68477-1
Online ISBN: 978-1-349-14365-8