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Public relations budget and resources

Appointing and handling professionals
  • Roger Haywood
Chapter

Abstract

In many companies, public relations will be run as a separate operation, often in parallel with marketing — possibly reporting in to different board directors. Marketing is more often accepted (and often more accepted) as a business discipline than public relations — certainly as one contributing to the bottom line.

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Copyright information

© Roger Haywood 1998

Authors and Affiliations

  • Roger Haywood

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