Attitudes and Attitude Change
Define what is meant by attitudes and identify the three components of an attitude.
Describe some theoretical models of attitudes including Pratkanis and Greenwald’s socio-cognitive model, and Ajzen’s theory of planned behaviour.
Identify some theories which relate to the formation of attitudes, including conditioning and cognitive theories.
Describe some theories relating to changing attitudes including balance and cognitive dissonance theories.
Describe and evaluate attempts which have been made to measure attitudes.
Identify some of the bases for prejudice and discrimination.
List some of the emphases which have been adopted in the study of prejudice.
List some of the ways in which prejudice and discrimination might be reduced.
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