Attitudes and Attitude Change

  • Tony Malim
Part of the Introductory Psychology book series (IPS)


At the end of this chapter you should be able to:
  1. 1.

    Define what is meant by attitudes and identify the three components of an attitude.

  2. 2.

    Describe some theoretical models of attitudes including Pratkanis and Greenwald’s socio-cognitive model, and Ajzen’s theory of planned behaviour.

  3. 3.

    Identify some theories which relate to the formation of attitudes, including conditioning and cognitive theories.

  4. 4.

    Describe some theories relating to changing attitudes including balance and cognitive dissonance theories.

  5. 5.

    Describe and evaluate attempts which have been made to measure attitudes.

  6. 6.

    Identify some of the bases for prejudice and discrimination.

  7. 7.

    List some of the emphases which have been adopted in the study of prejudice.

  8. 8.

    List some of the ways in which prejudice and discrimination might be reduced.



Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Further Reading

  1. G. W. Allport, The Nature of Prejudice (New York: Doubleday Anchor, 1958).Google Scholar
  2. K. Deaux, F. C. Dane and L. S. Wrightsman, Social Psychology in the 90s, 6th edn, Chapter 7 (Pacific Grove, Cal.: Brooks Cole, 1993).Google Scholar

Copyright information

© Tony Malim 1997

Authors and Affiliations

  • Tony Malim

There are no affiliations available

Personalised recommendations