Abstract
Since Allport (1935) referred to attitudes as the most indispensable concept in social psychology, the study of them has remained central. According to him an attitude is ‘a mental and neural state of readiness, organized through experience, exerting a directive and dynamic influence upon the individual’s response to all objects and situations with which it is related’ (Allport, 1935, p. 810).
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Further reading
Allport, G.W. (1958). The Nature of Prejudice. Garden City, NY: Doubleday Anchor. This represents the seminal text on prejudice and discrimination.
Deaux, K., Dane, F.C. and Wrightsman, L.S. (1993). Social Psychology in the 90’s. 6th edn. Pacific Grove, CA: Brookes/Cole. Chapter 7 deals well with attitudes and attitude change. It also covers the issues in persuasion very well.
Eiser, J.R. (1986). Social Psychology: Attitudes, Cognition and Social Behaviour. Cambridge: Cambridge University Press. Part II of this book goes into attitudes and social influence at considerable depth.
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© 1998 Tony Malim and Ann Birch
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Malim, T., Birch, A. (1998). Attitudes. In: Introductory Psychology. Palgrave, London. https://doi.org/10.1007/978-1-349-14186-9_33
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DOI: https://doi.org/10.1007/978-1-349-14186-9_33
Publisher Name: Palgrave, London
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