Abstract
This case study examines a turnaround that started in the mid 1980s. Elements of understanding the customer, changing processes, people and leadership all exist. A key part of the RAC case is a significant investment in technology. Unlike other major IT investments, however, the RAC shows how success only comes when all the pieces are in place and fit together.
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© 1997 David Jackson
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Jackson, D. (1997). RAC Motoring Services Ltd. In: Dynamic Organisations. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14169-2_15
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DOI: https://doi.org/10.1007/978-1-349-14169-2_15
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14171-5
Online ISBN: 978-1-349-14169-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)